Selecting a goal for your broadcast means identifying the purpose of your communication. Although this step is not mandatory, choosing a goal helps our team improve the development of Zenvia Customer Cloud and enhance your experience.
⚠️ Attention: This feature is available only for users with the Operator or Admin profiles.
How to select the objective
When accessing the side menu Message broadcast > Broadcast and automation and clicking on the channel to configure a dispatch, you can select the desired goal.
You can choose only one objective, but it is not a mandatory action. Just click on Skip to proceed with broadcast creation.
Next, see guidelines that can help you identify the objective that best aligns with the purpose of your broadcast.
What is the ideal goal for my broadcast?
Attract new customers: This goal fits into acquisition campaigns, such as sending promotional or informative communications to a specific audience, highlighting the benefits of your products or services to attract new customers. Another example is referral campaigns, encouraging existing customers to refer friends, offering discounts, or rewards.
Retain customers: Messages related to a loyalty program, such as exclusive offers, discount coupons, and rewards for customers, or exclusive content about your brand, such as newsletters.
Get more sales: Promotional campaigns, discount ads, special sales, and flash offers to encourage purchases fall under this goal. Messages that promote additional products or services that complement the purchases of current customers, reminders, and incentives for customers who left items in the shopping cart without completing the purchase also aim to increase sales.
Promote products or services: If your campaign communicates the launch of products or services, highlights their features and benefits, your goal is to promote. Communications demonstrating how to use your products or services also fall under this goal.
Raise brand awareness: Here, content related to the brand's values to inspire customers or stories and achievements of the company can be classified.
Educate and notify: Examples include educational emails that teach your customers a step-by-step process about a feature for your niche or industry. Messages promoting online sessions, such as webinars and workshops, also serve to educate the target audience.
Run internal dynamics: Using marketing communications to keep employees informed about company updates, internal events, and incentive programs or sending employee satisfaction surveys are ways to engage employees.
Others: These are unconventional messages. It could be, for example, to raise awareness about social or environmental causes that the company supports.